Auditori l’illa

Things are often simpler than we insist on making them. If you’re reading this in English, you probably don’t speak Catalan or Spanish, which means you’re reading a translation of the original text and, therefore, might miss part of its point. The thing is, in Catalan and Spanish, we often say keep it simple—yes, in English—instead of using our own languages. That’s a clear example of how we tend to overcomplicate things even when there’s no need to. This introduction, which might seem gratuitous and unnecessary to everyone except the person writing it—who admits to having a relatively good time doing so—serves to make a point: often, if not always, the best thing you can do when working with brands is to seize the most obvious opportunities, no matter how straightforward they may seem and, therefore, easy, and, therefore, seemingly unworthy of professional acclaim.