Rebranding and brand narrative

Beyond laundry

Girbau is one of the most important companies in Spain and is fifth in the world in the industrial laundry sector. Its aim is to offer innovative solutions, machinery, consulting and support to laundries and hotel chains, among others.


One of the most important aspects of the new brand was to establish consistent graphic design across multiple sub-brands, programmes and actions. From fonts and colours to reductions — everything has been designed to connect each of the various brand expressions.

Many countries, one single language

Girbau operates in more than 100 countries, therefore its brand expression and narrative had to align with its global position and presence. That’s why, from China to the West Coast of the United States, the brand speaks only one language.

Every detail has something to say

Girbau’s new graphic expression boasts a very defined and identifiable personality, allowing for each message and action to be an opportunity to bolster the brand. In this sense, every detail is as important and as relevant as the last. Whether an online audiovisual piece or a poster for employees.