Ligna builds wooden houses, so when creating a brand like this, the first thing that comes to mind is sustainability. Of this we’re pretty sure, because it was also the first thing we thought of. So we ruled it out, because Ligna is more than that. Ligna is sensations. It is living in a home that is harmonious, comfortable, and free from the toxic materials we commonly find in traditional construction. And it is these sensations that we capture in the brand’s visual identity.
The brand expression and journey through its applications, and print and digital media were designed in a way that balances their composition with the clean, silent spaces that Ligna create, resulting in a delicate, relaxed and pleasant setting.