KNOCK ABOUT

Branding to us is a multidisciplinary activity and at
Knock that covers five areas. These five areas are joined by a thread
that, like in all good magic tricks, is invisible to the viewer.

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  • Research
  • Brand consulting
  • ­Benchmark and consumer analysis
  • Insights
  • Communication territories
  • Positioning
  • Brand architecture

STRATEGY

 Today, brands form part of democratic ecosystems. Brand positioning can no longer be a frivolous choice imposed upon the public. At Knock, we investigate, decipher and get to grips with these ecosystems to develop communication strategies and territories from which we can tune into the audiences. see projects
  • Naming
  • Claim
  • Brand voice
  • Brand culture
  • Manifesto
  • Storytelling
  • Visual concept

Narrative

 A brand that defines its own personality, beliefs, voice and behaviour is a brand that knows how to colour each of its expressions. We establish dialogues with consumers through brand proposals that include them and inspire them. see projects
  • Corporate image
  • Design
  • Art direction
  • Brand expression framework
  • Advertising
  • Branded content

Communication

 If a brand says any old thing, it becomes any old brand. At Knock, we are strong believers that there should be reason behind everything we say and do. Through meaning, we design brand expressions that reflect the brand’s very essence and are applied accordance with its values and objectives. see projects
  • Web design
  • Digital experience
  • Activation
  • Display and traffic
  • Digital content
  • Presence in market places
  • E-commerce

Digital Branding

 New forms of communication are no longer as new as they once were. Non-invasive communication involves understanding what audiences expect from the brand and accepting that digital expression must, above all, merge with and adapt to the interests and beliefs of consumers. see projects
  • Retail
  • Corporate interior design
  • Fly loft
  • Shop-in-shop
  • Point of interaction

Scenic branding

 Physical spaces are like the fly loft of a theatre stage where brands perform for their audiences. At Knock, we bring branding to retail and corporate spaces with interior design projects that consider both the business model and consumer experience. see projects
KnockTeam
David Isern

Senior Account Director

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Over 25 years of advertising experience at JWT, D'ARCY, TBWA and HC-HEALTHCOM. Brand communication management.

Carlota Bartolí

Graphic Designer

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Bachelor in Graphic Design at Eina University of Barcelona.

Bérénice Gohel

Graphic Designer

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Degree in motion design and graphic design at Gobelins, Paris

Alex Barredo

Copywriter

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Master in Creative Writing at the Barcelona School of Creativity & Degree in Advertising and Public Relations.

Elena Fernández

Account Executive

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Graduate in Advertising and Public Relations at the Universitat Abat Oliba CEU in Barcelona.

Martí Bru

Intern Graphic Designer

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Master's student in graphic design at Elisava and graduate in 3D and VFX

Màrius Sala

Partner / Head of Design

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Branding & retail. 30 years of experience in his own studio and teaching at some of Barcelona’s leading design schools, including Elisava, the College of Arts & Design Barcelona (BAU) and the Open University of Catalonia (UOC).

Marc Vila

Partner / Creative Director

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More than 20 years of experience at the agencies BBDO, Y&R and DDB. Bachelor in Advertising and Public Relations.

Juanra Alfaro

Partner / Head of Art Direction

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Elisava Graphic Design. More than 25 years of experience at Ruiz + Company and Tandem DDB.

Ana Reventós

Strategist

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Branding, marketing and communication. More than 20 years’ experience, above all in the tourism and culture industries. DDB and other agencies.

Jose Luis Molina

Senior Director

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More than 40 years of experience at BBDO and DDB as CEO. Founder and partner of Knock until 2021.

Joan Minguella

Graphic Production

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Expert in printing: digital printing, signage, lettering, mounting, offset printing, and screen printing. Graphic solutions.