KNOCK ABOUT

Branding to us is a multidisciplinary activity and at
Knock that covers five areas. These five areas are joined by a thread
that, like in all good magic tricks, is invisible to the viewer.

  • Research
  • Brand consulting
  • ­Benchmark and consumer analysis
  • Insights
  • Communication territories
  • Positioning
  • Brand architecture

STRATEGY

Today, brands form part of democratic ecosystems. Brand positioning can no longer be a frivolous choice imposed upon the public. At Knock, we investigate, decipher and get to grips with these ecosystems to develop communication strategies and territories from which we can tune into the audiences. see projects
  • Naming
  • Claim
  • Brand voice
  • Brand culture
  • Manifesto
  • Storytelling
  • Visual concept

Narrative

A brand that defines its own personality, beliefs, voice and behaviour is a brand that knows how to colour each of its expressions. We establish dialogues with consumers through brand proposals that include them and inspire them. see projects
  • Corporate image
  • Design
  • Art direction
  • Brand expression framework
  • Advertising
  • Branded content

Communication

If a brand says any old thing, it becomes any old brand. At Knock, we are strong believers that there should be reason behind everything we say and do. Through meaning, we design brand expressions that reflect the brand’s very essence and are applied accordance with its values and objectives. see projects
  • Web design
  • Digital experience
  • Activation
  • Display and traffic
  • Digital content
  • Presence in market places
  • E-commerce

Digital Branding

New forms of communication are no longer as new as they once were. Non-invasive communication involves understanding what audiences expect from the brand and accepting that digital expression must, above all, merge with and adapt to the interests and beliefs of consumers. see projects
  • Retail
  • Corporate interior design
  • Fly loft
  • Shop-in-shop
  • Point of interaction

Space branding

Physical spaces are like the fly loft of a theatre stage where brands perform for their audiences. At Knock, we bring branding to retail and corporate spaces with interior design projects that consider both the business model and consumer experience. see projects
KnockTeam
David Isern

Senior Account Director

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Over 25 years of advertising experience at JWT, D'ARCY, TBWA and HC-HEALTHCOM. Brand communication management.

Ariadna Borja

Copywriter

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Bachelor in Advertising and PR at the Autonomous University of Barcelona (UAB), and has worked for brands such as Audi, Nestlé, Gas Natural and Chips Ahoy!

Sandra Flor

Art Director & Graphic Designer

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Bachelor in Graphic Design at the College of Arts & Design Barcelona (BAU), and has worked for brands including Lidl, Lay’s and ColaCao.

Nacho Brito

Graphic Designer

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Bachelor in Graphic Design at University of Buenos Aires (UBA).

Sasha Ivanets

Junior Graphic Designer

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Moscow State Stroganov Academy of Design and Applied Arts.

Ana Reventós

Strategist

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Branding, marketing and communication. More than 20 years’ experience, above all in the tourism and culture industries. DDB and other agencies.

Màrius Sala

Partner / Head of Design

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Branding & retail. 30 years of experience in his own studio and teaching at some of Barcelona’s leading design schools, including Elisava, the College of Arts & Design Barcelona (BAU) and the Open University of Catalonia (UOC).

Marc Vila

Partner / Creative Director

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More than 20 years of experience at the agencies BBDO, Y&R and DDB. Bachelor in Advertising and Public Relations.

Juanra Alfaro

Partner / Head of Art Direction

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Elisava Graphic Design. More than 25 years of experience at Ruiz + Company and Tandem DDB.

Jordi Mendieta

Business Developer

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National and international marketing at multinational companies for large-scale consumption and communication. Audiovisual producer for film and television.

Jose Luis Molina

Senior Director

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More than 40 years of experience at BBDO and DDB as CEO. Founder and partner of Knock until 2021.

Joan Minguella

Graphic Production

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Expert in printing: digital printing, signage, lettering, mounting, offset printing, and screen printing. Graphic solutions.