Insight-driven commercials

There is no need to dive into any scientific study or consumer habits to verify that a very high percentage of purchase decisions, let’s say a 99.2%, are made after an internal dialogue, the consumer talking to himself.

With this campaign of three commercials launched simultaneously in Spain, France, Italy and England, on digital and television, we contrast this moment of dialogue and self-pity with insights and behaviors typical of an attitude I’m fifteen and this is deep to which we approach with irony to connect with the audience.

Without even pretending to play the role of hypothetical savior, the brand appears to reduce the tremendousness of those claims by showing that things are not that complicated.

Producción: Petra Garmon