Señorío de Sarría are small producers of fresh milk and dairy derivatives. They produce comprehensively and their distribution is local, mainly in Navarra. All with an air of how things were done before and that we have specified with the claim “La vaquería de Puente la Reina”, the town to which the farm belongs.
To support the new positioning, we created an online and offline communication campaign with the creative concept of “doing things the ‘Navarran’ way”. Our objective was to reach potential customers through a sense of pride, through the typical and traditional Navarran way of doing things, what’s more, in a location where local products are renowned for their quality, and sought out beyond their borders. Doing things the ‘Navarran’ way is also something that goes beyond the products at Señorio de Sarría; it is the celebration of a culture.
Rebranding & packs
The new positioning was accompanied by a restyling of the brand. In addition to the campaigns and communication materials, the brand’s new visual expression has been applied to all references with new packaging.
Tactical campaigns and humor
The creativity of tactical campaigns has a comedic approach. There are times, like when you have to explain that in Señorío de Sarría only 12 hours pass between milking and distributing the milk to the stores, when humor is a good ally.
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