Strategic repositioning and creativity

The heart of Andorra

In addition to mountains and, above all, skiing, you could say that Andorra has always traditionally been — in some way — a shopping destination that in recent years has been reworked around a new commercial axis. Despite this, none of its shopping centres stood out as a benchmark. Our first project consisted of a strategic brand turnaround to secure illa Carlemany’s position as Andorra’s leading shopping centre.

Launch Campaign

To cement the brand’s new positioning, we created a campaign that was directly based on an almost geographical idea.


Shopping in Andorra has an advantage when compared Catalan, Spanish or French market, where most customers come from. And that is that the sales start before Christmas. This strong point has allowed us to come up with a range of creative concepts that are relevant to audiences.

Production: Petra Garmon