"la Caixa" Foundation

Identity, expression and space branding

Symphony is a cultural project by ”La Caixa” Foundation for which we created visual identity, narrative and brand expression.

A virtual trip to the heart of music

This immersive experience takes visitors on a journey to never-before-experienced points of contact with music, through virtual reality, 360º technology, computer-generated image (CGI) and 3D sound.

Show, don’t tell

We built a visual identity with the aim of capturing the spirit of the virtual experience. In order to do so, we worked with an iconic image, in which backlighting and the bluish background functioned as visual elements that showed the magic of Symphony, rather than telling. What’s more, the font we used broke away from conventional codes of classical music.

Production: Igor Studio

Post-production & CGI: Glasworks