The appearance of new players on the scene, plus new forms and habits of consumption, have led Pans & Company to reconsider its value proposition. The aim was to reposition the brand, from traditional fast food to casual food, expanding its proposition and the times at which it is consumed.

We developed a new space that opens out onto the street: Café Pans. The objective was to both facilitate take away, and at the same time encourage customers to go inside, lending the establishments a freer personality a more welcoming setting, in the strictest sense.

We often find ourselves in need of providing an opening for the scene, for the physical space, or for a brand, simply because it must act outside of it. On this occasion, space branding was the focus of the new value proposition and even the expression of the brand in all types of media.